Juno Blu donates a portion of every sale to Best for Babes® whose mission is Beat the Booby Traps® that prevent moms from achieving their personal breastfeeding goals! Together, we can create lasting change that improves the health & well-being of moms, babies & society!
Juno Blu is proud to be a member of Best For Babes C.A.R.E. - WHO Alliance.
The C.A.R.E.-WHO Alliance is the first-ever Alliance to put positive pressure on businesses to protect healthy infant feeding. Juno Blu is commited to helping mothers and babies.
What is C.A.R.E.- WHO?
C: Cheering and encouraging moms with positive messages.
A: Accepting, accommodating and non- judgmental about parents’ feeding decisions.
R: Referring to or Recommending expert lactation help as appropriate.
E: Evidence-based information is the standard in all communications.
The primary purpose of the “WHO-CODE” is to protect mothers and babies from the highly effective, aggressive and predatory marketing of substitutes for breastfeeding (i.e. infant formula, bottles, artificial nipples) at the most vulnerable period of their lives, the birth of a new baby.